Despite the uncertainties of today’s economic environment, there are many people who believe that homeownership is still an important part of their American dream. Unfortunately, for many, serious financial obstacles continue to stand in their way. In an effort to offer assistance to those who aspire one day to own a new home of their own, Lennar has introduced “Project Dream Home” – now being highlighted on the home page of the homebuilder’s Lennar.com site. This comprehensive collection of helpful tips, tools and strategies offers a simple and convenient way for tomorrow’s homeowners to learn how to move forward towards the goal of achieving their dream. Everything’s included: details on why owning a new home is smarter than an older one, and why now is the best time to buy; the benefits of owning vs. renting a home; tips on saving for a down payment; credit repair tips and easy links to credit consulting assistance; and steps to help move beyond a foreclosure, bankruptcy or short sale. Whenever you’re ready, Lennar is here to help. [Click here to visit Project Dream Home on Lennar.com for more information]

Share:

• 

Today is a brand new day for Lennar and our Customers online! We’ve just launched our newly branded and redesigned Lennar.com – along with a new look and enhanced functionality for our Lennar Mobile site. As our Communities across the nation are introducing Lennar’s new “Everything’s Included Home” branding, it became clear that now is the perfect time to refresh Lennar’s online presence, with a new design and new functionality that makes it even easier for our Customers to find their dream home. It’s more than a new brand – it’s a whole new way for our Customers to experience the excitement of a new home – through a personalized “MyLennar” section of our site that evolves with their individual needs as they continue through their home shopping, buying and ownership experience. Lennar’s online relaunch also includes exciting new designs for our blogs, which now include The Open Door by Lennar, Empowered by Lennar, Lennar Communities and Lennar Cares. We invite you to visit the new Lennar.com, browse our pages and share your thoughts and feedback with us. [Click here to visit the newly redesigned Lennar.com]

Share:

• 

This particular status update is a big one for all of us at Lennar, and we’re so proud to share the news. Ever since we started our Lennar page on Facebook back in August of 2008, we’ve been amazed at how this site has opened up wonderful new possibilities for our friends and Associates across the nation to communicate and interact with each other. Earlier this year, in January of 2011, our growing fan base on Facebook reached a milestone of 25,000 “Likes” for our Lennar page. Now, just five months later, that number has doubled to 50,000 “Likes” for Lennar on Facebook. And that’s just our main Company page – in addition, more “Likes” are being added every day to our individual Market and Community pages for our Lennar Homebuilding Divisions across the U.S. So thank you to our 50,000+ friends who have clicked that “Like” button to be a part of Lennar. We truly appreciate your enthusiasm for our homes, our communities, our Company and our people. Please keep the comments coming! Your participation and honest feedback on our Facebook pages are absolutely helping us become a better, smarter Company. We can assure you that our commitment to our expanding online community will only strengthen as we move forward, with more big events, fun contests and great news to share with you. [Click here to visit Lennar on Facebook]

Share:

• 

Lennar, one of the nation’s leading homebuilders since 1954, has announced that it is reigniting its Everything’s Included marketing platform across the nation. Lennar’s goal with Everything’s Included is to ensure that Lennar homes always offer the very best value in every market in which they build, by targeting the options and upgrades that are most desirable to its customers, and including them as standard in the price of the home. Originally created by Lennar in the early 1990s, the Everything’s Included home buying concept helped to uniquely position Lennar in the homebuilding industry, compared to other builders who typically offer optional features on an a la carte basis, sometimes significantly adding to the overall price of the home. Lennar simplifies the process by including the most desired features at no extra charge. After asking thousands of homebuyers over the past several years what features and upgrades they wanted most, Lennar simply included them. Lennar’s homeowners have indicated that they truly appreciate the ease of the process of purchasing an Everything’s Included Home, with the finest features and a great value already included. As Lennar reignites its Everything’s Included Homes platform, it is also enhancing the meaning of Everything’s Included by including more quality green homebuilding practices and energy efficiency features – offering its homebuyers a better way to buy a home, and a better way to live in a home. To highlight and communicate the new green advantages of its Everything’s Included Homes, Lennar is also introducing a fresh new brand identity, including new blue and white marketing colors, and a new “ei” Everything’s Included Homes logo which will be prominently featured in Lennar’s new communities, advertising, signage, social media websites and the Lennar.com website. Recognizing the need to save dollars in today’s economy, the transition to the new look and feel for Everything’s Included will occur with new community openings and on lennar.com when a substantial roll out at the community level is underway. Prior to officially selecting the logo and colors for its new Everything’s Included Homes brand, Lennar turned to its customers for their opinions and feedback on the initial designs. In an online survey, a select group of Lennar’s potential new homebuyers were asked to select their favorite from six new logo designs. Nearly 2,400 people participated in the survey, selecting the one Everything’s Included Homes logo they felt was the most appealing, the most memorable, and that best communicated that Lennar is a builder focused on providing the best in quality, luxury and green homebuilding practices for the best value. The new “ei” Everything’s Included Homes logo that was selected by Lennar’s customers is the basis for the new brand identity Lennar is launching today. In appreciation of its customers for taking the time to complete the survey, each participant was automatically entered into a drawing for the chance to win a $500 American Express Gift Card. Congratulations to John Barletta of Hollywood, Florida, who was randomly selected as Lennar’s prize winner. Throughout 2011, Lennar will continue to roll out its new Everything’s Included Homes brand identity online and in new Lennar communities in each of its homebuilding markets across the country. For details on Lennar’s homes and communities, click here now!

Share:

• 

Somehow, we just knew that 1/11/11 would turn out to be a very special day. And this afternoon, all of us at Lennar were proud to reach a new milestone, with 25,000 “likes” for our Facebook page by Lennar fans across the country. Since we began our Lennar presence on Facebook in August of 2008, we’ve had the privilege of learning more about our fans, our homeowners and our potential new customers. Facebook has made it quick and easy for Associates in our company to interact, share news and information, and have some fun together with our fans. In addition to our Lennar company page, Lennar’s homebuilding Divisions are also growing their own numbers of fans for their market pages and individual community pages on Facebook. THANK YOU to Facebook for creating this special online community, and giving us all a great place to meet, to chat and to come together. And THANK YOU to our 25,000 fans for joining us on this exciting social media journey. As we begin 2011, we look forward to getting to know you even better, with more fun contests, promotions and events throughout the year. And we look forward to meeting many more new fans of Lennar on Facebook.

Click here to visit Lennar on Facebook!

Share:

•