On Earth Day in 1970, months before the Environmental Protection Agency existed, a group of eco-minded students at the University of Colorado at Boulder started something big – and green. More than 40 years later, CU’s Environmental Center has grown to employ more than 100 students, operate a recycling program so large it actually turns a profit, and lead U.S. schools in green campus innovation. It has learned, as other colleges are realizing, that going green goes beyond environmental stewardship – it’s also good business. According to a 2010 Princeton Review survey of 16,000 college applicants and parents, 66% of incoming freshman want to know about a prospective college’s sustainability efforts, and a full 24% say a school’s eco-friendliness “very much” influences their decision to either apply or attend. [Read More]















