Dr. Seuss Goes Green: The Lorax Promotes Green Living

Date: 02/21/2012 | Source: The Daily Activist

Dr. Seuss stories have the warmed the hearts of children and adults alike for years. The Lorax, a popular favorite, will be hitting the silver screen soon and this time it’s about going green and not just with ticket sales. The Lorax is about a creature that speaks for trees and fights against the industrialization in their area. Universal Pictures, who will be releasing the film, has partnered with over 70 companies to teach others about the environmental lesson the book provides. Instead of focusing on toys, the companies plan to focus on things like planting trees and conserving energy. For example, the EPA is using the Lorax to promote low-power appliances carrying the Energy Star label. And Seventh Generation, a brand of green cleaning products, is planning to put “Lorax Approved” labels on millions of items. [Read this article]