It is the twenty first century and the concept of green building – which may have sprouted as a trend from a select group of forward thinkers – is slowly becoming standard practice. If going green is the future, it seems that the future has arrived. And it is here to stay. According to McGraw-Hill Construction’s 2009 Green Outlook, “The overall green building market (both non-residential and residential) is likely to more than double from $36-49 billion in 2009 to $96-140 billion by 2013.” The report says that 70 percent of consumers report they would be more inclined to purchase a green home in a down market. “It is likely that green will reach the mainstream of the global marketplace and achieve critical mass.” So why is green building growing so rapidly? It seems the awareness of climate change, with eyes also focused on other pressing environmental issues, is driving society to find a sustainable way of living, and fast.












